https://gernberg.com/tags/publishers/ Recent content in Publishers on Gustav Ernberg von Heijne https://gernberg.com/Gustav-Ernberg-von-Heijne-640.jpg https://gernberg.com/Gustav-Ernberg-von-Heijne-640.jpg Hugo en-us Tue, 13 Oct 2026 19:08:08 +0000 https://gernberg.com/posts/2026/how-top-swedish-sites-lcp-changes-with-soft-navigations/ Tue, 13 Oct 2026 19:08:08 +0000 https://gernberg.com/posts/2026/how-top-swedish-sites-lcp-changes-with-soft-navigations/ <p><em><strong>Early publish, still editing and receiving feedback.</strong></em></p> <p>LCP measured on soft-navigations is slightly faster on 31 of 44 well-known Swedish sites. The typical change is small, but some sites see massive changes: Blocket&rsquo;s LCP goes from 1.2s to 0.5s and SJ&rsquo;s drops from <strong>4.2s</strong> to <strong>1.4s</strong> &hellip; why?</p> <h2 id="the-moment-is-here">The moment is here!</h2> <p>Today everything changed for the better, and we will start to be able to get answers (or at least glean some insights) for the questions that have been asked since the dawn of Single Page Applications: Are Single Page Applications (SPAs) or Multi-Page Applications (MPAs) best for users?</p> https://gernberg.com/posts/2019/fast-ads-matter/ Tue, 29 Oct 2019 20:16:40 +0000 https://gernberg.com/posts/2019/fast-ads-matter/ Slow ads don&rsquo;t just frustrate users—they hurt your bottom line. Every second of delay reduces impressions, viewability, and user retention. Here is a clear framework to help you diagnose ad speed bottlenecks and deliver faster, more profitable ad experiences.